6 ways to make Facebook a valuable business tool and reduce timeline noise

Do you suffer from Facebook fatigue? 

If you’re anything like me, you get tired of attention seeking posts, pointless drama, political views or endless memes. You still get value from the pages and groups but it all gets a bit noisy at times.

If this is case, there’s a few things to try that may work to improve the value of this ever changing platform.

6 ways to make Facebook a valuable business tool and reduce timeline noise

Perfect for those who use the platform for business and want to keep their friends around, but in a more controlled way. Here’s a list and there’s more detail about each point further down the page.

1. Delete any toxic friends

2. Unfollow those whose posts have low value to you

3. Separate Friends from Business Connections

4. Use the ‘Restricted List’

5. Use Facebook ‘Friend Lists’

6. Adopt a new posting policy

1. Delete any toxic friends

It may seem odd to say, but we’ve had friends who we need to drop. Now’s a good time to remove the ‘no value’ people.

2. Unfollow those whose posts have low value to you

Un-follow anyone on your list who doesn’t bring value to your timeline. This allows you to remain friends but stops their updates and posts from appearing in your notifications and on your timeline. If you want to see what they are doing, you can always visit their wall and have a catch up on your terms.

3. Separate Friends from Business Connections 

Separate Personal friends (they don’t want biz stuff) from business associates (who do want your business content) using the ‘Close Friends’ list. Create as many lists as you need to manage your contacts. Create a new list called ‘Business Connections’ or a name that works for you and add your business buddies there. You can also go to your list on desktop and view a timeline of the list members.

4. Use the ‘Restricted List’

The ‘Restricted list’ is friends that can only see your Public posts.

5. Use Facebook ‘Friend Lists’

When posting content on Facebook use ‘Friend Lists’ to ensure your posts go to the right audience.

NOTE: Friends lists cannot be ‘edited’ in the Facebook App for iPhone. You’ll need to login using a desktop to create new lists.

Once you have set up your lists you can use the Facebook app to add and remove people to and from lists.

Click menu top right and then scroll down to ‘Friends’.

Click on the image of the person you wish to edit list membership.

Click the ‘Friend’ icon and then ‘Edit Friends Lists’

  

This allows you to manage the lists that your friends belong to.

This video shows the process of adding friends to a list using an iPhone:

6. Adopt a new posting policy

When you make a new post, click the Audience button and select your audience.

You can also choose specific people to ‘exclude’ by using the ‘friends except’ option if there are just a few people you wish to hide the content from.

To get to your ‘Friend Lists’ as created above, you need to select ‘See more’ then ‘See all’. The menu will expand and your lists show up at the bottom.

This is how it looks on the iPhone App:

Now you have control of who sees your content.

No more pointless posts about Susan’s dinner, who you haven’t even spoken to for 3 years. 👍

If you’ve tried all the above and still have Facebook fatigue. deactivate your account and have a break from virtual reality. If you found value in this post, please consider giving it a share. Thanks 👊

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